Innovation Quarter Name Change Reflects Putting Community Projects to Forefront of Future Development

Innovation Quarter Name Change Reflects Putting Community Projects to Forefront of Future Development

Innovation Quarter Name Change Reflects Putting Community Projects to Forefront of Future Development

Winston-Salem Journal, February 15, 2020

More than 90 companies have operations in the Wake Forest Innovation Quarter, the 1.2 million-square-foot complex of downtown Winston-Salem buildings initially assembled 25 years ago through a collaboration among Wake Forest University, RJ Reynolds, and city and county governments. Along with Winston-Salem State University, Forsyth Technical Community College and UNC School of the Arts, the district is currently home to 3,600 jobs. Last week, Wake Forest University announced it would be removing its name from the Innovation Quarter it helped found. The decision centers strictly on branding and does not reflect reduced support by Wake Forest University or its School of Medicine, which governs the Innovation Quarter. Through the years, the property has had several names. The new brand reflects “an intentional self-assessment of where we are and where we want to go,” according to Graydon Pleasants, the head of real-estate development for the Innovation Quarter. “The change is reflective of that introspection.”

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